Kylie – Golden

Townsend Music are running the worldwide D2C store campaign for Kylie’s ‘Golden’ new album campaign which debuted at Number 1 in the UK album chart.

Exclusive picture disc vinyl, cassette and 7’’ formats featured in a series of popular bundles giving customers exclusive access to Kylie’s UK arena tour alongside a competition to attend a dance class with Kylie.

This album video shot and edited by Townsend featured across Kylie’s official social media platforms.

Matt Cardle – Time To Be Alive

Townsend filmed and edited this video as part of their Matt Cardle D2c campaign for his much anticipated fourth album ‘Time To Be Alive’.

Exclusive signed albums and bundles proved to be strong sellers with the video-driven on all Matt’s social media.

Spotify Store Integration

Townsend Music is delighted to confirm our full integration with Spotify/Merchbar, this exciting development facilitates your D2C music and merchandise products to be sold from your official Spotify artist page on a worldwide basis.


The Charlatans – Different Days



2017 saw The Charlatans launch a brand new studio album entitled Different Days.

Released May 26th on CD, Vinyl, Cassette & Download versions the store also featured very special Vinyl Box Set of five 7’’ vinyl singles.

The official Townsend store sold Exclusive Signed CDs, Black and Clear Vinyl formats all available on a pre-order mechanism, alongside an exclusive Cassette format (limited to only 500 copies) as well as in special saving bundle options.

Different Days was self produced at Big Mushroom and features contributions from an array of friends from Paul Weller and Johnny Marr to crime writer Ian Rankin and writer/actress Sharon Horgan. Pete Salisbury, the former Verve drummer, Anton Newcombe from Brian Jonestown Massacre, Stephen Morris and Gillian Gilbert of New Order and Kurt Wagner all feature as well.

“A brilliant album. The Charlatans have never been more forward looking or relevant as now” – Q

D2C On Tour

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Spring 2017 saw our new + industry first ‘D2C on Tour’ campaigns rolling out across the UK’s arenas, theatres and club venues. To-date these have appealed to a broad range of artist’s such as Mike + The Mechanics, Midge Ure and Gilbert O Sullivan to Everything Everything, Don Broco, PVRIS , You Me At Six and Echo & The Bunnymen selling thousands of additional chart eligible albums.

We assign unique album redemption cards to either promo CD packages or artist branded laminates selling them at the venue’s merchandising areas.

Reception from gig-goers so far has been incredibly positive.

The cards allow for fans to pre-order an artist’s forthcoming album at the show as a merchandise item.

Each card contains a store link to visit with a unique code allowing the customers to checkout of the store FOC enabling them to receive their CD or Vinyl LP album on the day of release.

Click here to get in touch with Bruce McKenzie, Townsend’s Sales Director to see if our D2C on tour campaigns could work for your next Tour.

Texas – Jump On Board



2017 saw the return of Texas with their glorious new album ‘Jump On Board’.

Now signed to BMG, Texas have made an absolute pop classic boasting the back to the dance floor first single ‘Let’s Work It Out’ and the stone cold smash hit ‘Tell That Girl’.

Townsend Music’s TMStores platform facilitated the sales of CD and Vinyl LP with exclusive signed photographs as well as providing exclusive fan content with the Video Updates feature directly on the front page of the store. This allowed fans to convert to customers directing a clear path from the band’s social media pages, directly to the store homepage.

Check out the Texas store home page here.

Store Video Updates

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The Townsend Team are pleased to share their new Video Album Updates feature with clients.

The new feature allows bands and artists to share personal and special memories of the album creation process with their most devoted fans.

By sharing a short message on their social media platforms, bands invite fans to view the exclusive video update on their official store home pages – thus driving engaged and interested traffic to the forefront of their pre-order campaign.

This process has had a fantastic reception from both artists and their fan bases and has already been embraced by The Charlatans, Deaf Havana and Texas.


Townsend Music Collaborate with Collabro

Britain’s Got Talent Series 8 winners, Collabro, have had a fantastic 2017 so far with their third album with their third album “Home” being the band’s third consecutive Top 10.

Alongside running a strong D2C and ticket and album campaign, Townsend co-ordinated both the band’s physical retail and digital album release strategy. It delivered strong sales through an exclusive supermarket deal with Tesco as well as a comprehensive HMV campaign involving in-store performances and signing sessions. The album also featured heavily in HMV’s Mother’s Day window campaigns in all stores throughout the country.