Townsend Music Collaborate with Collabro

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Britain’s Got Talent Series 8 winners, Collabro, have had a fantastic 2017 so far with their third album with their third album “Home” being the band’s third consecutive Top 10.

Alongside running a strong D2C and ticket and album campaign, Townsend co-ordinated both the band’s physical retail and digital album release strategy. It delivered strong sales through an exclusive supermarket deal with Tesco as well as a comprehensive HMV campaign involving in-store performances and signing sessions. The album also featured heavily in HMV’s Mother’s Day window campaigns in all stores throughout the country.