D2C On Tour

D2C TOUR 600X300

Spring 2017 saw our new + industry first ‘D2C on Tour’ campaigns rolling out across the UK’s arenas, theatres and club venues. To-date these have appealed to a broad range of artist’s such as Mike + The Mechanics, Midge Ure and Gilbert O Sullivan to Everything Everything, Don Broco, PVRIS , You Me At Six and Echo & The Bunnymen selling thousands of additional chart eligible albums.

We assign unique album redemption cards to either promo CD packages or artist branded laminates selling them at the venue’s merchandising areas.

Reception from gig-goers so far has been incredibly positive.

The cards allow for fans to pre-order an artist’s forthcoming album at the show as a merchandise item.

Each card contains a store link to visit with a unique code allowing the customers to checkout of the store FOC enabling them to receive their CD or Vinyl LP album on the day of release.

Click here to get in touch with Bruce McKenzie, Townsend’s Sales Director to see if our D2C on tour campaigns could work for your next Tour.