Townsend Music Collaborate with Collabro

Britain’s Got Talent Series 8 winners, Collabro, have had a fantastic 2017 so far with their third album with their third album “Home” being the band’s third consecutive Top 10.

Alongside running a strong D2C and ticket and album campaign, Townsend co-ordinated both the band’s physical retail and digital album release strategy. It delivered strong sales through an exclusive supermarket deal with Tesco as well as a comprehensive HMV campaign involving in-store performances and signing sessions. The album also featured heavily in HMV’s Mother’s Day window campaigns in all stores throughout the country.


Stormzy recently sent shockwaves across the charts with his first album, ‘Gang Signs And Prayer’, beating Rag’N’Bone’s man second studio album  “Skin” for the top spot in the UK album charts.

The Townsend Music Team are proud to have worked alongside Stormzy and his team to help contribute to the juggernaut campaign that was #GSAP.

Working on an exclusive UK tour pre-sale and album pre-order mechanic, this campaign made use of an extensive range of Townsend’s tools and services, including the use of our in-house mailing system, restricted access code pages as well as providing fans instant grat tracks once they had pre-ordered the album.

Each element of this campaign added another layer of service and provided the best possible fan journey throughout, strengthening the success of this number one album and sell-out tour.


LTA 600X300
February saw Watford’s Lower Than Atlantis achieve their highest album chart position with ‘Safe In Sound’.

Offering an extensive range of exclusive album formats bundled alongside bespoke merchandise products, the D2C market share for this campaign proved vital in achieving the band’s first ever Top 10 album.


A competition for fans to win a signed guitar used in the recording of the album proved to be particularly popular in driving additional album sales and data capture.

Bruce Mckenzie, Townsend’s Sales Director said of the campaign, “The retail landscape has undergone huge changes of late but D2C now features as a major force in both delivering to fans their required, specialist bespoke album packages and strong additional chart sales for the labels involved’’.

Asking Alexandria ‘The Black’ – Top 20 album success.

The Black CD + Poster + Hoody Bundle

This week sees another TMStores client reach UK Top 40 Album chart success.

After parting ways with singer and founding member Danny Worsnop last year the fate of the UK hard rock four-piece was in the balance.

Their fourth studio album,  The Black (which represents a new beginning and the start of their biggest, boldest, and best chapter yet) reached number 15 in this week’s UK Top 40 album charts.



Three Townsend Campaigns Celebrate Top 40 Album Success

Three Townsend Music artists are celebrating success this week with their albums smashing in the Top 40 Album charts this week.

James is the highest hitter, peaking at number two – a huge 9 places higher than “La Petite Mort” released in the summer of 2014.

Other successes include: dance legends, Underworld who also featured in the top 10 and unsigned band of brothers (and friend Kit on bass), Room 94 who reached number 33 this week.

Townsend Top 40 - March

The Cult, Hidden City reaches UK top 20

The Cult smash into the UK Top 20 album charts this week, reaching to number 19 in the album charts and number 5 on the vinyl chart,  with their tenth album, Hidden City

Townsend Music were pleased to be working alongside Cooking vinyl offering fans a variety of exclusive bundles and merchandise.

The band made use of the Townsend Splash page feature, as well as email campaigns and bundling tools.


Turin Brakes – Lost Property – Album Top 40

We’re pleased to announce that Turin Brakes album campaign debuted at number 31 in this week’s album charts.


Townsend Music ran the physical pre-order on this release, including exclusive formats, exclusive prints, and instant grat tracks.

Turnin Brakes

Three Townsend Music Campaigns Enter The Top 20

Three Townsend Music artists claim Top 20 successes in the UK album charts.

The Editors, Janet Jackson and Clutch are all celebrating new album entries within the top 20 in the album charts.

In Dream, Unbreakable and Psychic Warfare were all available to pre-order through their individual Townsend Music stores in various formats, alongside exclusive additional content.