D2C On Tour

D2C TOUR 600X300

Spring 2017 saw our new + industry first ‘D2C on Tour’ campaigns rolling out across the UK’s arenas, theatres and club venues. To-date these have appealed to a broad range of artist’s such as Mike + The Mechanics, Midge Ure and Gilbert O Sullivan to Everything Everything, Don Broco, PVRIS , You Me At Six and Echo & The Bunnymen selling thousands of additional chart eligible albums.

We assign unique album redemption cards to either promo CD packages or artist branded laminates selling them at the venue’s merchandising areas.

Reception from gig-goers so far has been incredibly positive.

The cards allow for fans to pre-order an artist’s forthcoming album at the show as a merchandise item.

Each card contains a store link to visit with a unique code allowing the customers to checkout of the store FOC enabling them to receive their CD or Vinyl LP album on the day of release.

Click here to get in touch with Bruce McKenzie, Townsend’s Sales Director to see if our D2C on tour campaigns could work for your next Tour.

Townsend Music Collaborate with Collabro

Britain’s Got Talent Series 8 winners, Collabro, have had a fantastic 2017 so far with their third album with their third album “Home” being the band’s third consecutive Top 10.

Alongside running a strong D2C and ticket and album campaign, Townsend co-ordinated both the band’s physical retail and digital album release strategy. It delivered strong sales through an exclusive supermarket deal with Tesco as well as a comprehensive HMV campaign involving in-store performances and signing sessions. The album also featured heavily in HMV’s Mother’s Day window campaigns in all stores throughout the country.


Stormzy recently sent shockwaves across the charts with his first album, ‘Gang Signs And Prayer’, beating Rag’N’Bone’s man second studio album  “Skin” for the top spot in the UK album charts.

The Townsend Music Team are proud to have worked alongside Stormzy and his team to help contribute to the juggernaut campaign that was #GSAP.

Working on an exclusive UK tour pre-sale and album pre-order mechanic, this campaign made use of an extensive range of Townsend’s tools and services, including the use of our in-house mailing system, restricted access code pages as well as providing fans instant grat tracks once they had pre-ordered the album.

Each element of this campaign added another layer of service and provided the best possible fan journey throughout, strengthening the success of this number one album and sell-out tour.

Townsend Music – Summer Update

It’s been a great start to the Summer here are Townsend HQ – not only are we proud to be part of the team supporting Rick Astley’s number one album success but we’ve also got a plethora of new pre-releases in the works.

Here’s just some of the artists and bands who are currently using Townsend Music’s range of D2C services.

Belle and Sebastian: The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set) – A sumptuous limited edition anthology of all seven Jeepster Extended Play 12” singles, remastered and pressed on heavyweight 180 gram vinyl .

Belle and Sebastian - The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set)

Seasick Steve: Signed – Keepin’ The Horse Between Me And The Ground – This album is a celebration of being alive, still going strong, and loving every minute of it. ‘Keepin’ The Horse Between Me And The Ground’ has Steve in the saddle and holding the reins, so what you get here is a good ol’ Seasick mix of boogie, blues, rock, americana, folk-music.

Seasick Steve Keepin' The Horse Between Me And The Ground

Meat Loaf : Special Limited Edition – Braver Than We Are – Featuring 10 new Steinman songs performed as only Meat Loaf can! The project also showcases another reunion with vocalists Ellen Foley and Karla DeVito.

Meat Loaf Braver Than We Are
Joanne Shaw Taylor: Wild – Available signed on multiple formats including Heavyweight Black 12-Inch Vinyl – oanne says: “Recording at Grand Victor was incredibly inspiring. It is quite the legendary studio. Dolly Parton cut Jolene and I Will Always Love you here. And Chet Atkins worked here. Basically, if there was a hit record out of Nashville, it was made here. I am very proud of this album, and I can’t wait for everyone to hear it.”

Joanne Shaw Taylor Wild
Joan As Police Woman & Benjamin Lazar Davis: Let It Be You – Celebrating a decade of continuous critical acclaim and international success, JOAN AS POLICE WOMAN returns, this time working alongside fellow Brooklynite BENJAMIN LAZAR DAVIS.

Joan As Police Woman & Benjamin Lazar Davis Let It Be You - See more at: http://joanaspolicewoman.tmstor.es/cart/product.php?id=28979&cur=GBP#sthash.n1ZO4OGO.dpuf
Deap Vally: Femejism LP – Exclusive Red & White Marbled Vinyl and Exclusive Signed Print – DEAP VALLY, the Los Angeles duo comprising Lindsey Troy and Julie Edwards, return to the fray with their brilliant new album, Femejism, set for release via Cooking Vinyl on 16th September.Deap Vally Femejism
Tim Burgess: Same Language, Different Worlds – Signed CD, Signed LP and Exclusive Art Print – Tim Burgess and Peter Gordon have announced details of a new album, ‘Same Language, Different Worlds’ set to be released through Burgess’ own label O Genesis on 2nd September 2016. The pair will also embark on a short UK tour starting on 1st September, and including an appearance at Festival No.6 on 3rd, before they play London’s Kamio Club (formerly Red Gallery) on 6th September.

Tim Burgess & Peter Gordon Same Language, Different Worlds
White Lies: Friends – Signed Picture Disc, Signed LP, Signed CD and  Exclusive Multi-Tape Album Set – After three consecutive Top 5 albums, White Lies release their fourth album ‘Friends’ on October 7th. ‘Friends’ follows their #1 debut album ‘To Lose My Life…’ (2009), as well as ‘Ritual’ (#3, 2011), and Big TV (#4, 2013).

White Lies Friends


New Model Army: Winter – Signed Double LP, Signed CD and exclusive bundles. – This is their first full studio album since their acclaimed long-player “Between Dog and Wolf” in 2013, which, according to The Times “marks a creative renaissance for the band from Bradford”New Model Army Signed Winter 2LP

The Cult, Hidden City reaches UK top 20

The Cult smash into the UK Top 20 album charts this week, reaching to number 19 in the album charts and number 5 on the vinyl chart,  with their tenth album, Hidden City

Townsend Music were pleased to be working alongside Cooking vinyl offering fans a variety of exclusive bundles and merchandise.

The band made use of the Townsend Splash page feature, as well as email campaigns and bundling tools.


Turin Brakes – Lost Property – Album Top 40

We’re pleased to announce that Turin Brakes album campaign debuted at number 31 in this week’s album charts.


Townsend Music ran the physical pre-order on this release, including exclusive formats, exclusive prints, and instant grat tracks.

Turnin Brakes

Suede “Night Thoughts” hits the Top 40 Album Charts

Townsend Music are pleased to announce that Suede’s seventh studio album “Night Thoughts” entered the UK album chart at number 6 on week of release.

Townsend Music offered a Special Collectors Edition that included two exclusive prints, over on the official Suede store.

This product included:

  • A limited edition numbered bespoke collectors format beautifully designed hardback book in matt laminate finish, Approx 44 page book, in heavy paper stock
  • Night Thoughts full length album
  • Night Thoughts full length movie in DVD format
  • 2 exclusive A5 prints unique to this format


The Coral – Distance Inbetween – Album Pre-order

English five piece, The Coral are set to release their 8th studio album, “The Distance Inbetween”

Released on the 4th of March next year through Ignition, pre-order are available now through the band’s new Townsend Music Store.

The band make use of our fully customizable splash page, as well as offering two tracks (Chasing The Tail Of A Dream and Miss Fortune) as instant grat tracks now.

The Coral Distance Inbetween

GUN – The Frantic Box Set

The new, extremely limited edition GUN box set is now available over on the official GUN store.

This boxset is limited to just 300 and comes with a very special “Thank You” t-shirt, featuring the names of all 300 customers on the back.

The full box set includes:

  • Signed set list from Glasgow Barrowlands show on March 28th 2015
  • Live at Glasgow Barrowlands March 28th 2015 DVD (Region Free)
  • Live at Glasgow Barrowlands March 28th 2015 audio download
  • Exclusive tee shirt
  • Frantic deluxe 2CD
  • Frantic vinyl LP
  • East End EP CD
    The Frantic Box Set

The Cult – Hidden City – Album Campaign

The Cult are set to release their 10th album “Hidden City”  on the 5th of February next year.

Townsend Music are set to run the D2C pre-order fulfillment for the album.

This release makes full use of the Townsend Music’s custom splash page and includes instant grat tracks: Dark Energy, Deeply Ordered Chaos and Hinterland

The Cult Hidden City