D2C On Tour

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Spring 2017 saw our new + industry first ‘D2C on Tour’ campaigns rolling out across the UK’s arenas, theatres and club venues. To-date these have appealed to a broad range of artist’s such as Mike + The Mechanics, Midge Ure and Gilbert O Sullivan to Everything Everything, Don Broco, PVRIS , You Me At Six and Echo & The Bunnymen selling thousands of additional chart eligible albums.

We assign unique album redemption cards to either promo CD packages or artist branded laminates selling them at the venue’s merchandising areas.

Reception from gig-goers so far has been incredibly positive.

The cards allow for fans to pre-order an artist’s forthcoming album at the show as a merchandise item.

Each card contains a store link to visit with a unique code allowing the customers to checkout of the store FOC enabling them to receive their CD or Vinyl LP album on the day of release.

Click here to get in touch with Bruce McKenzie, Townsend’s Sales Director to see if our D2C on tour campaigns could work for your next Tour.

Store Video Updates

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The Townsend Team are pleased to share their new Video Album Updates feature with clients.

The new feature allows bands and artists to share personal and special memories of the album creation process with their most devoted fans.

By sharing a short message on their social media platforms, bands invite fans to view the exclusive video update on their official store home pages – thus driving engaged and interested traffic to the forefront of their pre-order campaign.

This process has had a fantastic reception from both artists and their fan bases and has already been embraced by The Charlatans, Deaf Havana and Texas.


Townsend Music – Summer Update

It’s been a great start to the Summer here are Townsend HQ – not only are we proud to be part of the team supporting Rick Astley’s number one album success but we’ve also got a plethora of new pre-releases in the works.

Here’s just some of the artists and bands who are currently using Townsend Music’s range of D2C services.

Belle and Sebastian: The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set) – A sumptuous limited edition anthology of all seven Jeepster Extended Play 12” singles, remastered and pressed on heavyweight 180 gram vinyl .

Belle and Sebastian - The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set)

Seasick Steve: Signed – Keepin’ The Horse Between Me And The Ground – This album is a celebration of being alive, still going strong, and loving every minute of it. ‘Keepin’ The Horse Between Me And The Ground’ has Steve in the saddle and holding the reins, so what you get here is a good ol’ Seasick mix of boogie, blues, rock, americana, folk-music.

Seasick Steve Keepin' The Horse Between Me And The Ground

Meat Loaf : Special Limited Edition – Braver Than We Are – Featuring 10 new Steinman songs performed as only Meat Loaf can! The project also showcases another reunion with vocalists Ellen Foley and Karla DeVito.

Meat Loaf Braver Than We Are
Joanne Shaw Taylor: Wild – Available signed on multiple formats including Heavyweight Black 12-Inch Vinyl – oanne says: “Recording at Grand Victor was incredibly inspiring. It is quite the legendary studio. Dolly Parton cut Jolene and I Will Always Love you here. And Chet Atkins worked here. Basically, if there was a hit record out of Nashville, it was made here. I am very proud of this album, and I can’t wait for everyone to hear it.”

Joanne Shaw Taylor Wild
Joan As Police Woman & Benjamin Lazar Davis: Let It Be You – Celebrating a decade of continuous critical acclaim and international success, JOAN AS POLICE WOMAN returns, this time working alongside fellow Brooklynite BENJAMIN LAZAR DAVIS.

Joan As Police Woman & Benjamin Lazar Davis Let It Be You - See more at: http://joanaspolicewoman.tmstor.es/cart/product.php?id=28979&cur=GBP#sthash.n1ZO4OGO.dpuf
Deap Vally: Femejism LP – Exclusive Red & White Marbled Vinyl and Exclusive Signed Print – DEAP VALLY, the Los Angeles duo comprising Lindsey Troy and Julie Edwards, return to the fray with their brilliant new album, Femejism, set for release via Cooking Vinyl on 16th September.Deap Vally Femejism
Tim Burgess: Same Language, Different Worlds – Signed CD, Signed LP and Exclusive Art Print – Tim Burgess and Peter Gordon have announced details of a new album, ‘Same Language, Different Worlds’ set to be released through Burgess’ own label O Genesis on 2nd September 2016. The pair will also embark on a short UK tour starting on 1st September, and including an appearance at Festival No.6 on 3rd, before they play London’s Kamio Club (formerly Red Gallery) on 6th September.

Tim Burgess & Peter Gordon Same Language, Different Worlds
White Lies: Friends – Signed Picture Disc, Signed LP, Signed CD and  Exclusive Multi-Tape Album Set – After three consecutive Top 5 albums, White Lies release their fourth album ‘Friends’ on October 7th. ‘Friends’ follows their #1 debut album ‘To Lose My Life…’ (2009), as well as ‘Ritual’ (#3, 2011), and Big TV (#4, 2013).

White Lies Friends


New Model Army: Winter – Signed Double LP, Signed CD and exclusive bundles. – This is their first full studio album since their acclaimed long-player “Between Dog and Wolf” in 2013, which, according to The Times “marks a creative renaissance for the band from Bradford”New Model Army Signed Winter 2LP

Suede “Night Thoughts” hits the Top 40 Album Charts

Townsend Music are pleased to announce that Suede’s seventh studio album “Night Thoughts” entered the UK album chart at number 6 on week of release.

Townsend Music offered a Special Collectors Edition that included two exclusive prints, over on the official Suede store.

This product included:

  • A limited edition numbered bespoke collectors format beautifully designed hardback book in matt laminate finish, Approx 44 page book, in heavy paper stock
  • Night Thoughts full length album
  • Night Thoughts full length movie in DVD format
  • 2 exclusive A5 prints unique to this format


UNDERWORLD; – Barbara Barbara, we face a shining future – Album and Ticket campaign


“Barbara Barbara, we face a shining future”,is the upcoming ninth studio album by British electronic group Underworld. This is the duo’s first release in six years and is set to be released on March 18, 2016.

Townsend Music are pleased to be running both the album pre-order campaign and tour tickets, including tickets for their up and coming gig at the iconic London Roundhouse on the 24th & 25th March 2016.


Barbara Barbara, we face a shining future

Townsend Music Clients Celebrate top 40 success!

Jack Pack, Def Leppard and Skindred join the dozens of other clients in celebrating UK Top 40 album chart success!


Def Leppard’s, Def Leppard Fanpack reached number 11, with Skindred’s six studio album  “Volume” also featured in the top 30.


Four-piece swing vocal group Jack Pack enjoyed top 10 status, with their self titled album entering the chart at number 8.

Top 40 Albums

Turin Brakes – Lost Property – Exclusive Signed Pre-order

Turin Brakes are due to release their 9th album, Lost Property on the 29th of January 2016.

Townsend Music are pleased to be running the album pre-order over on the band’s official store.

Limited edition and exclusive formats and bundles are available, along side two instant grat tracks, “96” and “Keep Me Around”.

This campaign joins other artists with new pre-release campaigns, making full use of its own fully customisable splash page.


Turin Brakes - Lost Property.

We have moved!

We have moved!

Townsend Music are pleased to announce that we have moved to a new warehouse unit, please note our new address is:

Unit 4-5, Iridium Close, Burnley Bridge Business Park, Burnley, BB12 7EJ


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Broken Hands Turbulence Pre-Order

Broken Hands are proud to announce the release of their long-awaited debut album Turbulence, on 9th October via So Recordings. A truly ambitious and bold statement of intent, Turbulence has by no means come easily to the psychedelic journeymen, whose approach to their craft is almost unrecognisable to how it was in the very early days.

Broken Hands are the third artist from SO Recording to make full use of the Townsend Music platform to release new material in various formats, alongside exclusive bundle options.

Click here to view the full Broken Hands records store.

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Hinds join Townsend Music

VIVA HINDS! Hinds are the second artist from  Lucky Number to use Townsend Music’s innovative platform after the successful Darwin Deez “Double Down” pre-order earlier in the year.


The Spanish four piece will release their highly anticipated debut album entitled Leave Me Alone on January 8th, 2016.


Twelve perfectly imperfect and charmingly lo-fi tracks inspired by contemporary American garage rockers like Mac DeMarco, Ty Segall and The Black Lips, Leave Me Alone is an exciting introduction to the fun-loving quartet pioneering the burgeoning indie music scene in Madrid.