Kylie – Golden

Townsend Music are running the worldwide D2C store campaign for Kylie’s ‘Golden’ new album campaign which debuted at Number 1 in the UK album chart.

Exclusive picture disc vinyl, cassette and 7’’ formats featured in a series of popular bundles giving customers exclusive access to Kylie’s UK arena tour alongside a competition to attend a dance class with Kylie.

This album video shot and edited by Townsend featured across Kylie’s official social media platforms.

Matt Cardle – Time To Be Alive

Townsend filmed and edited this video as part of their Matt Cardle D2c campaign for his much anticipated fourth album ‘Time To Be Alive’.

Exclusive signed albums and bundles proved to be strong sellers with the video-driven on all Matt’s social media.

Spotify Store Integration

Townsend Music is delighted to confirm our full integration with Spotify/Merchbar, this exciting development facilitates your D2C music and merchandise products to be sold from your official Spotify artist page on a worldwide basis.

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The Charlatans – Different Days

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2017 saw The Charlatans launch a brand new studio album entitled Different Days.

Released May 26th on CD, Vinyl, Cassette & Download versions the store also featured very special Vinyl Box Set of five 7’’ vinyl singles.

The official Townsend store sold Exclusive Signed CDs, Black and Clear Vinyl formats all available on a pre-order mechanism, alongside an exclusive Cassette format (limited to only 500 copies) as well as in special saving bundle options.

Different Days was self produced at Big Mushroom and features contributions from an array of friends from Paul Weller and Johnny Marr to crime writer Ian Rankin and writer/actress Sharon Horgan. Pete Salisbury, the former Verve drummer, Anton Newcombe from Brian Jonestown Massacre, Stephen Morris and Gillian Gilbert of New Order and Kurt Wagner all feature as well.

“A brilliant album. The Charlatans have never been more forward looking or relevant as now” – Q

Texas – Jump On Board

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2017 saw the return of Texas with their glorious new album ‘Jump On Board’.

Now signed to BMG, Texas have made an absolute pop classic boasting the back to the dance floor first single ‘Let’s Work It Out’ and the stone cold smash hit ‘Tell That Girl’.

Townsend Music’s TMStores platform facilitated the sales of CD and Vinyl LP with exclusive signed photographs as well as providing exclusive fan content with the Video Updates feature directly on the front page of the store. This allowed fans to convert to customers directing a clear path from the band’s social media pages, directly to the store homepage.

Check out the Texas store home page here.

Lower Than Atlantis – Safe In Sound

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We were pleased to be working with Watford based Alt. Rock band Lower Than Atlantis for the first time, helping them deliver their fifth album Safe In Sound to their most dedicated fans.

Alongside the usual bundle pre order model, we helped the band successful increase both traffic and sales to the store by utilising TMStores custom built tools.

At the start of the pre-order campaign, fans were given the chance to secure personally signed album bundles, allowing them to submit messages at the cart stage, instructing the band on what they would like to e signed on their albums. Closer to the release date, we offered fans who had pre-ordered this album a chance to win Mike Duce’s guitar, used at live dates earlier that year. This two-fold campaign strategy helped this album reach number 8 in the UK Charts, the band highest position yet.

“We’re headlining the biggest shows we’ve ever played so we’ve written what we think is a record big enough to be played in those venues. We’ve spent a lot more time refining our sound as well as trying some new techniques, Ben has engineered a lot of the record and Eddy has designed the aesthetic so this project is definitely very close to our hearts. We just wanted ‘Safe In Sound’ to be a true representation of where this band is nearly ten years on! This album tackles concepts such as depression, rejection, being in love and monetary worries to name a few so there’s definitely something in there that most people can relate to. We’re certain that this album is the best work from this band and can’t wait for everyone to hear it! The album title is born from the idea of being “safe and sound” but being safe within music.”

 

 

Deaf Havana – All These Countless Nights

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Townsend Music’s Deaf Havana, ‘All These Countless Nights’ campaign featured:

  • Exclusive Signed CDs
  • Exclusive Signed Deluxe Coloured Vinyl
  • A full range of new merchandise
  • Exclusive artwork prints
  • Very collectable cassette format.

All These Countless Nights was produced, recorded and mixed by Adam Noble at Air Studios in London and residential studio The Vale and features twelve brand new songs including the new single ‘Trigger’.

Frontman James Veck-Gilodi of the new album says: “This album needs to take us to a higher level, I just can’t wait for people to hear the album we appreciate the fact that everyone’s waited this out with us. It’s going to be great.”

Describing New single, ‘Trigger’ James says, “it was one of the few songs where the words just came out of me as I put the pen to paper. It’s about me feeling alone in relationships and alone in life, reflecting on all the mistakes and things I had done wrong, yet too idled by laziness to do anything to change them. In the video, Ceci (the actress) represents me, being so close to so many people, yet feeling so far away and essentially remaining alone.”

Feeder – All Bright Electric

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Feeder’s new Townsend Music run store offered signed Deluxe CD Book pack (featuring three bonus tracks), a Signed Limited Edition 180g Double Heavyweight Gatefold Coloured Vinyl (complete with digital version) alongside an Exclusive Cassette format of ‘All Bright Electric’.

Following 14 incredible SOLD OUT dates last year, including a very special show at London’s Roundhouse, FEEDER announced their second instalment of UK shows in support of ‘All Bright Electric’, with the offer of Exclusive ticket multi-buy bundles, only available on their store.  The exclusive bundles included a limited edition numbered tour print, plus a copy of All Bright Electric on CD, with no additional shipping for the CD and print within the UK.

The combination of this ticket multi-buy and marketing input from The Townsend Music team saw a growth in album and merchandise sales for that period on the campaign.