TMSTORES GETS #MERKY


Stormzy recently sent shockwaves across the charts with his first album, ‘Gang Signs And Prayer’, beating Rag’N’Bone’s man second studio album  “Skin” for the top spot in the UK album charts.

The Townsend Music Team are proud to have worked alongside Stormzy and his team to help contribute to the juggernaut campaign that was #GSAP.

Working on an exclusive UK tour pre-sale and album pre-order mechanic, this campaign made use of an extensive range of Townsend’s tools and services, including the use of our in-house mailing system, restricted access code pages as well as providing fans instant grat tracks once they had pre-ordered the album.

Each element of this campaign added another layer of service and provided the best possible fan journey throughout, strengthening the success of this number one album and sell-out tour.

LOWER THAN ATLANTIS – TOP TEN ALBUM

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February saw Watford’s Lower Than Atlantis achieve their highest album chart position with ‘Safe In Sound’.

Offering an extensive range of exclusive album formats bundled alongside bespoke merchandise products, the D2C market share for this campaign proved vital in achieving the band’s first ever Top 10 album.

 

A competition for fans to win a signed guitar used in the recording of the album proved to be particularly popular in driving additional album sales and data capture.

Bruce Mckenzie, Townsend’s Sales Director said of the campaign, “The retail landscape has undergone huge changes of late but D2C now features as a major force in both delivering to fans their required, specialist bespoke album packages and strong additional chart sales for the labels involved’’.

Lower Than Atlantis – Safe In Sound

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We were pleased to be working with Watford based Alt. Rock band Lower Than Atlantis for the first time, helping them deliver their fifth album Safe In Sound to their most dedicated fans.

Alongside the usual bundle pre order model, we helped the band successful increase both traffic and sales to the store by utilising TMStores custom built tools.

At the start of the pre-order campaign, fans were given the chance to secure personally signed album bundles, allowing them to submit messages at the cart stage, instructing the band on what they would like to e signed on their albums. Closer to the release date, we offered fans who had pre-ordered this album a chance to win Mike Duce’s guitar, used at live dates earlier that year. This two-fold campaign strategy helped this album reach number 8 in the UK Charts, the band highest position yet.

“We’re headlining the biggest shows we’ve ever played so we’ve written what we think is a record big enough to be played in those venues. We’ve spent a lot more time refining our sound as well as trying some new techniques, Ben has engineered a lot of the record and Eddy has designed the aesthetic so this project is definitely very close to our hearts. We just wanted ‘Safe In Sound’ to be a true representation of where this band is nearly ten years on! This album tackles concepts such as depression, rejection, being in love and monetary worries to name a few so there’s definitely something in there that most people can relate to. We’re certain that this album is the best work from this band and can’t wait for everyone to hear it! The album title is born from the idea of being “safe and sound” but being safe within music.”

 

 

Deaf Havana – All These Countless Nights

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Townsend Music’s Deaf Havana, ‘All These Countless Nights’ campaign featured:

  • Exclusive Signed CDs
  • Exclusive Signed Deluxe Coloured Vinyl
  • A full range of new merchandise
  • Exclusive artwork prints
  • Very collectable cassette format.

All These Countless Nights was produced, recorded and mixed by Adam Noble at Air Studios in London and residential studio The Vale and features twelve brand new songs including the new single ‘Trigger’.

Frontman James Veck-Gilodi of the new album says: “This album needs to take us to a higher level, I just can’t wait for people to hear the album we appreciate the fact that everyone’s waited this out with us. It’s going to be great.”

Describing New single, ‘Trigger’ James says, “it was one of the few songs where the words just came out of me as I put the pen to paper. It’s about me feeling alone in relationships and alone in life, reflecting on all the mistakes and things I had done wrong, yet too idled by laziness to do anything to change them. In the video, Ceci (the actress) represents me, being so close to so many people, yet feeling so far away and essentially remaining alone.”

Feeder – All Bright Electric

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Feeder’s new Townsend Music run store offered signed Deluxe CD Book pack (featuring three bonus tracks), a Signed Limited Edition 180g Double Heavyweight Gatefold Coloured Vinyl (complete with digital version) alongside an Exclusive Cassette format of ‘All Bright Electric’.

Following 14 incredible SOLD OUT dates last year, including a very special show at London’s Roundhouse, FEEDER announced their second instalment of UK shows in support of ‘All Bright Electric’, with the offer of Exclusive ticket multi-buy bundles, only available on their store.  The exclusive bundles included a limited edition numbered tour print, plus a copy of All Bright Electric on CD, with no additional shipping for the CD and print within the UK.

The combination of this ticket multi-buy and marketing input from The Townsend Music team saw a growth in album and merchandise sales for that period on the campaign.

Townsend Music – Summer Update

It’s been a great start to the Summer here are Townsend HQ – not only are we proud to be part of the team supporting Rick Astley’s number one album success but we’ve also got a plethora of new pre-releases in the works.

Here’s just some of the artists and bands who are currently using Townsend Music’s range of D2C services.

Belle and Sebastian: The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set) – A sumptuous limited edition anthology of all seven Jeepster Extended Play 12” singles, remastered and pressed on heavyweight 180 gram vinyl .

Belle and Sebastian - The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set)

Seasick Steve: Signed – Keepin’ The Horse Between Me And The Ground – This album is a celebration of being alive, still going strong, and loving every minute of it. ‘Keepin’ The Horse Between Me And The Ground’ has Steve in the saddle and holding the reins, so what you get here is a good ol’ Seasick mix of boogie, blues, rock, americana, folk-music.

Seasick Steve Keepin' The Horse Between Me And The Ground

Meat Loaf : Special Limited Edition – Braver Than We Are – Featuring 10 new Steinman songs performed as only Meat Loaf can! The project also showcases another reunion with vocalists Ellen Foley and Karla DeVito.

Meat Loaf Braver Than We Are
Joanne Shaw Taylor: Wild – Available signed on multiple formats including Heavyweight Black 12-Inch Vinyl – oanne says: “Recording at Grand Victor was incredibly inspiring. It is quite the legendary studio. Dolly Parton cut Jolene and I Will Always Love you here. And Chet Atkins worked here. Basically, if there was a hit record out of Nashville, it was made here. I am very proud of this album, and I can’t wait for everyone to hear it.”

Joanne Shaw Taylor Wild
Joan As Police Woman & Benjamin Lazar Davis: Let It Be You – Celebrating a decade of continuous critical acclaim and international success, JOAN AS POLICE WOMAN returns, this time working alongside fellow Brooklynite BENJAMIN LAZAR DAVIS.

Joan As Police Woman & Benjamin Lazar Davis Let It Be You - See more at: http://joanaspolicewoman.tmstor.es/cart/product.php?id=28979&cur=GBP#sthash.n1ZO4OGO.dpuf
Deap Vally: Femejism LP – Exclusive Red & White Marbled Vinyl and Exclusive Signed Print – DEAP VALLY, the Los Angeles duo comprising Lindsey Troy and Julie Edwards, return to the fray with their brilliant new album, Femejism, set for release via Cooking Vinyl on 16th September.Deap Vally Femejism
Tim Burgess: Same Language, Different Worlds – Signed CD, Signed LP and Exclusive Art Print – Tim Burgess and Peter Gordon have announced details of a new album, ‘Same Language, Different Worlds’ set to be released through Burgess’ own label O Genesis on 2nd September 2016. The pair will also embark on a short UK tour starting on 1st September, and including an appearance at Festival No.6 on 3rd, before they play London’s Kamio Club (formerly Red Gallery) on 6th September.

Tim Burgess & Peter Gordon Same Language, Different Worlds
White Lies: Friends – Signed Picture Disc, Signed LP, Signed CD and  Exclusive Multi-Tape Album Set – After three consecutive Top 5 albums, White Lies release their fourth album ‘Friends’ on October 7th. ‘Friends’ follows their #1 debut album ‘To Lose My Life…’ (2009), as well as ‘Ritual’ (#3, 2011), and Big TV (#4, 2013).

White Lies Friends

 

New Model Army: Winter – Signed Double LP, Signed CD and exclusive bundles. – This is their first full studio album since their acclaimed long-player “Between Dog and Wolf” in 2013, which, according to The Times “marks a creative renaissance for the band from Bradford”New Model Army Signed Winter 2LP

YouTube Cards

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YouTube is often the first port of call for fans when it comes seeking new tracks from their favourite artists.

The use of YouTube Cards acts as gateway directly to your Townsend Music Stores sales funnel. By actively searching for your videos and watching the content, fans are already engaged and interested in the content you have to offer.

YouTube cards can be placed on any video that you already have online, both new and existing. This provides you with the opportunity to recapture interest with fans who are looking at your older content, further raising awareness of your current album or tour campaign.

YouTube cards are easy to setup and only require someone with admin level access to your Google account to create them.

“By actively searching for your videos and watching the content, fans are already engaged and interested in what you have on offer.”

Click here to view our tutorial on how to setup YouTube cards or alternatively get in touch with Elle from our team on:elle@townsend-music.com for further information.

Integrated Facebook Store

fbdocThere’s no doubt that when it comes to social media and engaging with core-fans, Facebook reigns supreme.

With videos, photos and apps acting as multiple avenues to drive people to your campaign’s Facebook is often the go to source for core fans to engage and interact with news and updates on
campaigns.

By using features, such as Facebook’s Call-To-Action button or Townsend Music’s fully integrated Facebook store, you are engaging with fans, who are already engaging with you.

Your Facebook fans are an existing and comprehensive source of earned social media – with the addition of video, pictorial and other creative content. Facebook is the most powerful (and free!) Inbound Marketing tool available.

Setting up your Facebook store takes less than two minutes, all you need to do it allow access to our app, upload a header and it’s all set.

A Facebook store acts as another subtle call-to-action, fortifies your campaigns online presence and gives your fans another trusted outlet to purchase merchandise.

Email Elle at: elle@townsend-music.com to set up your FBSTOREFacebook store today.

 

Facebook’s Call-To-Action

FBSTOREThere’s no doubt that when it comes to social media and engaging with core-fans, Facebook reigns supreme.

With videos, photos and apps acting as multiple avenues to drive people to your campaign’s Facebook is often the go to source for core fans to engage and interact with news and updates on campaigns.

By using features, such as Facebook’s Call-To-Action button or Townsend Music’s fully integrated Facebook store, you are engaging with fans, who are already engaging with you.

Your Facebook fans are an existing and comprehensive source of earned social media – with the addition of video, pictorial and other creative content. Facebook is the most powerful (and free!) Inbound Marketing tool available.

Facebook’s Call-To-Action feature can provide a valuable method to help drive you fans to store.

Linking in with the cover photo on your store page, this feature serves as a non-intrusive method to remind people when and where your album, bundles or tickets are available.

Click here to read our article on how you can set-up or edit your Facebook Call-To-Action today, or email Elle for more information.

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D2C Links in Spotify

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In an industry where streaming, and digital downloads have become  the precedent, we can all appreciate the difficulty in ensuring that  physical releases and merchandise campaigns get maximum reach
online.

Using D2C links in Spotify directly showcases your online store to an existing captive audience. By engaging with your pre-existing content within Spotify, users  have already started the process to a completed sale. These users are typically more engaged, interested in the artist and have an  increased likelihood to convert to sales.

Alongside social media, mailshots and other marketing methods D2C links on Spotify are a great way to fortify your campaigns  online presence – making sure your releases retain visibility  across a multitude of online channels.  Why not join the likes of The Coral, Underworld, Noel Gallagher’s High Flying Birds, Travis and many more and set up D2C links on  Spotify now?

Just follow this link to view our tutorial on how link your Townsend Store to Spotify, or email Elle from the team for any further information.

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